As one of the most various foodservice channels, Travel & Leisure provides important opportunity for progress throughout all segments as prospects consider meals and beverage to be a key part of their overall T&L experience. Craveability is a key driver, especially in the Lodging segment, while following restaurant trends and going native can help to boost Stadium gross sales.
Tourism usually, but not always, involves staying away from home. Tourism is not only related to leisure although most tourism activity takes place during leisure time. People become tourists for other reasons including business, visiting friends and relatives, education purposes and health purposes.
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Finding methods to create greater intimacy is the most effective strategy the category has to improve and grow. The Top 10 Most Intimate Brands have outperformed established financial indices for each revenue and profit development over the last ten years. In addition, these brands command a price premium, enjoying more financial resilience than non-intimate brands in the same industries.